Implementing Value Pricing for B2B organizations (by Vendavo)

Recent years have seen a surge of interest in “value pricing” – the practice of setting prices based on the value a product or service creates for customers, as opposed to a mark-up on costs. The logic behind value pricing is straightforward. Simply applying a standard mark-up to costs leaves untapped value where some customers in some situations would be willing to pay more. A value-based approach to pricing is especially useful in business-to-business settings where diverse customer needs and the prevalence of customer-specific negotiated prices mean that prices can be tailored to narrow segments.
Yet, despite these benefits, many firms fail to effectively employ value pricing.

Implementing Value Pricing for Business-to-Business Organizations is a one-day interactive training class which will provide pricing practitioners with valuable insight to successfully implement value-based pricing strategy for their business.

This training will be given by 2 speakers from Vendavo USA who are experts in ´Delivering Sustainable Pricing Advantage´!

Fore more information go to www.pricingplatform.eu or contact justine.van.acker@pricingplatform.eu (+32 51 320 372)

Tags: Management, Marketing, Pricing, prijs, Prijsbeleid, Sales, strategie., Value, waarde