Strategic Account Management

If your business strategy includes a heavy emphasis on strategic account relationship management, how can you be sure that you have the human talent required for implementation?
Developed by thought-leaders from the Rotterdam School of Management (RSM) and the Account Management Center (AMC),
this three-day programme on Strategic Account Management was designed to equip account managers and their teams with the skills and insights necessary to succeed in their challenging roles.

BENEFITS
• Develop analytical, interpersonal and strategic skills required to manage customers effectively
• Broaden their understanding of strategic account management challenges from both an internal and external perspective
• Devise an action plan tailored to their personal business challenges
• Acquire state-of-the-art knowledge from leading professors, and top executives from well-known multinationals
• Interact with participants from other organisations, sharing experiences during interactive sessions
• Receive expert coaching from top faculty
• Receive a certificate of participation in the Executive Course ‘Strategic Account Management’

PARTICIPANTS’ PROFILE
This course is designed for account managers and their teams, including colleagues from other functional areas responsible for jointly building strategic relationships with key accounts. This includes salespeople and managers responsible for maintaining and growing the business with key customers, those designated as strategic / international / key account managers, and those in business development roles.

Job titles of participants could include:
• Strategic Account Manager
• International (Key) Account Manager
• Strategic Account Team Member (marketing, technical, etc.)

Tags: Account Management, erasmus universiteit, RSM, SAM, strategic